Tag Archives: small business

Marketing Tips for People Who Are Afraid of Marketing

If you’re like me, the word marketing sends your heart galloping. Your palms get sweaty. [...]

Influencers Beware! That Sponsored Post May Lead You to Trademark Infringement Liability

In a recent ruling in a trademark infringement case – between Petunia Products (Petunia) v. [...]

What is an Offensive Mark?

Trademarks are words, slogans, designs, symbols, or a combination of these things that represent a [...]

What is an Intent-to-Use Trademark and is Your Business Ready to Apply for One?

You have a business idea, you even have the perfect name, slogan, or symbol to [...]

What is the Difference Between a Trademark and a Domain Name?

A trademark is any word, name, symbol, or design used alone or in combination to [...]

Why You Should Protect Your Intellectual Property Before Market Entry

The world is a global village and the internet has opened up business spaces to [...]

Why it is Important to Have an IP Strategy for Your Business

Every business has both tangible and intangible assets. Most businesses have a strategy to protect [...]

Factors to Consider Before Applying for a Trademark

If you are building your business and want to create a recognisable brand, you will [...]

4 Lessons From Kat Von D’s Miles Davis Copyright Infringement Suit

Celebrity tattoo artist, Kat Von D, is being sued for copyright infringement by a photographer [...]

The Basics: How to Manage Your Intellectual Property

Intellectual Property refers to the non-tangible valuable assets that you own. These assets are protected [...]