Tag Archives: business assets
Exploring the Top 100 Best Protected Global Brands
When you start a business, you want to build a brand that people trust because [...]
Why it is Important to Have an IP Strategy for Your Business
Every business has both tangible and intangible assets. Most businesses have a strategy to protect [...]
Factors to Consider Before Applying for a Trademark
If you are building your business and want to create a recognisable brand, you will [...]
Should You Name Your Brand After Yourself?
Last week I talked about choosing a name for your business and creating a brand [...]
The Basics: How to Manage Your Intellectual Property
Intellectual Property refers to the non-tangible valuable assets that you own. These assets are protected [...]
The Basics: What is Intellectual Property?
The purpose of setting up a business is to exchange goods and services for value, [...]
Protect And Use Your Trademark or Lose It!
Trademarks are such things as slogans, logos, and brand names that identify your brand – [...]
The Good News from Citibank’s Recent Clerical Error
Some of you might have seen the news about the big clerical error at Citibank [...]